The information we learn from customers helps us personalize and continually improve your shopping experience at Gator Cards. Here are the types of information we gather.

• Information You Give Us: We receive and store any information you enter on our Web site or give us in any other way. You can choose not to provide certain information. We use the information that you provide for such purposes as responding to your requests and communicating with you.
• Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many Web sites, we use "cookies," and we obtain certain types of information when your Web browser accesses gatorcards.com. A number of companies offer utilities designed to help you visit Web sites anonymously. Although we will not be able to provide you with a personalized experience at Gator Cards if we cannot recognize you, we want you to be aware that these tools exist.

• Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognize your browser.
• The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.

Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described below and with subsidiaries Gator Cards, LLC controls that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

• Protection of Gator Cards and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce; or protect the rights, property, or safety of Gator Cards, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Notice.
• With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

• We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.

Our site includes links to other websites. We do not provide any personally identifiable customer information to these third-party websites.

These third-party websites sometimes use technology to send (or "serve") the advertisements that appear on our website directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their ads and to personalize advertising content. We do not have access to or control over cookies or other features that they may use, and the information practices of these third-party websites are not covered by this Privacy Notice. Please contact them directly for more information about their privacy practices.

As there are many businesses listed on our website, we may offer you the opportunity to receive select mailings from them regarding their specials, promotions, and discounts. However, you would need to opt-in to third party emails when joining our mailing list.

If you choose to visit Gator Cards, your visit and any dispute over privacy is subject to this Notice, including limitations on damages, arbitration of disputes, and application of the law of the state of Florida. If you have any concern about privacy at Gator Cards, please contact us with a thorough description, and we will try to resolve it.

Our business changes constantly, and our Privacy Notice will change also. We may e-mail periodic reminders of our notices, unless you have instructed us not to, but you should check our Web site frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.